Served as agency’s creative lead on Jockey account. Developed integrated media solutions for client across TV, radio, print, OOH, digital, social, and experiential platforms.
TELEVISION
Heavily involved in production of both :30 commercial and long-form digital spots for Jockey's "Show 'Em What's Underneath" campaign. Pre-production work contributed included casting, mood board composition, formulation of both prop and shot lists, and interview preparation. Post-production work contributed included transcript review and final script selection.
Developed copy for "Show 'Em What's Underneath" national print and catalogue placements.
DIGITAL
Aided visual design and copy development for Jockey product-centric banners promoting new collections, sales, and limited-time offers.
SOCIAL
Wrote copy and selected imagery for all #ShowEm campaign posts across all of brand's social accounts.
Developed Social "Tone of Voice" guidelines for client to further refine brand identity and define the brand's role on social media.
"LITTLE THINGS" ACTIVATION
Worked with partnered media agency Little Things on activation with #ShowEm hero Michael Cottone and his wife, Brigit.
Helped conceptualize project, developed shot list, and wrote scripted letters.
Videos were extremely well-received, receiving 1 million+ views and thousands of likes, shares, and comments on social media.
