In-house senior copywriter for Stash, one of the fastest-growing financial technology platforms in the U.S. Leads a team of copywriters in developing innovative and impactful creative across all channels, including broadcast, web, mobile, CRM, and social.
MUNDANE
This spot is a departure from our value-prop driven campaigns. Instead, it puts the focus on the lifestyle outcomes of using Stash: even when you’re not doing much, your money is hard at work for you on Stash. This spot—which coincidentally aired in March 2020—has been one of our top TV performers, helping set a new benchmark for TVC performance standards.
Won Gold at the MUSE Creative Awards - Video.
STASH IN YOUR WORLD
When you Stash, you see the world differently. The sequel to “Invest in Your World” incorporated updated branding into a new hero spot. Slick, modernized, and with heavy emphasis on Stash banking products, “Stash in Your World” takes a leap forward into the future of Stash.
Won Platinum at the MUSE Creative Awards - Video.
IDIOTS & IDIOMS
This humorous campaign used idioms and a financially-illiterate cowboy to show how common investing mistakes and misconceptions can come back to bite you in the long run. To date, “Spilt Milk” is one of Stash’s top-performing UAC videos.
INVEST IN YOUR WORLD - V1
This first-person POV spot demonstrated the ease of using the Stash app and the endless investing opportunities offered by the world around you.
“CHANGE YOUR FINANCIAL FUTURE” SUBWAY CAMPAIGN
This subway campaign offered the Stash app as the solution to navigating the unique financial challenges of life in New York City.
Won Silver at the MUSE Creative Awards - Outdoor Advertising.
“INVESTING FOR ALL” SUBWAY CAMPAIGN
This subway campaign poked fun at well-known elitist “NYC investor bro” stereotypes and highlighted the everyman accessibility of Stash. Because with Stash, you don’t need to be rich or well-connected on Wall Street to start investing—you just need $5.
